At Arla, we do so much more than making some of the world’s favorite dairy products! We bring tasty inspiration to the world with one of the healthiest foods known to this world – MILK! We are the farmer-owned dairy cooperative behind the well-known global and regional brands like Arla®, Lurpak®, Castello®, DANO®, Puck® in over 100 countries around the world. In Bangladesh we became part of daily life of millions of Bangladeshi people with the most loved milk brand of the country DANO!
To strengthen our continuous business growth ambition in Bangladesh, Arla Foods is currently looking for an energetic and strategic individual for the position of Trade Marketing Manager.
Trade Marketing Manager
Job Location: Corporate Office, Dhaka
KEY RESPONSIBILITIES
Develop trade marketing strategies aligned with the brand strategy, to pursue company and category objectives.
Work as critical junction between Sales and Marketing functions to generate the most effective commercial outcome for the organization.
Drives development and execution of Channel strategy and tactics for Arla Bangladesh.
Do the necessary analyses and lead action on Assortment, Shelf/merchandising, Promotions and Price by appropriate in-store and in-market activities according to customer mission.
Drive category value by right promotion, placement, visibility and activities.
Develops and own the guidelines for POP Strategy by category, segment, customer, objective.
Develop and implement innovative and effective visibility and merchandising solutions.
Develop strategy and plans to facilitate trade loyalty and advocacy toward Arla Foods Bangladesh
Track and observe competition pricing, activities and campaigns with sales team and update to relevant stakeholders and propose plan in the light of competitive landscape and market dynamics.
Develops customer, category, channel, activity specific analyses and argumentations to BAM and/or customers in order to drive Arla Foods category growth.
Ensures customer and shopper insights and develops execution plan for launches and BAU.
Responsible for the collation, synthesis and dissemination of insights on shopper/customers, consumer, retailer from multiple sources and assist Brand, Sales & RTM teams to take appropriate strategy and execution.
Lead Promotional Performance meetings.
Partner with Sales to develop training modules and contents to facilitate trade marketing skills of the frontline team.
Pursue solutions for product preservations and reduce damage from retail store.
Develop both Short and Long term Trade Marketing plan in aligning the Brand and Sales team; and leading the team to execute accordingly.
Owning yearly trade marketing budget, effective and efficient utilization of it, to drive target achievement.
Role playing in different cross functional projects as a key contributor.
KEY QUALIFICATIONS
BBA/MBA (preferably from Marketing background) from any public/private university.
More than 8 years’ experience in Sales and Marketing including at least 3 years in Trade Marketing.
First hand working experiences multiple innovation projects – from ideation to commercialization.
Experience working in a team environment with cross-functions collaboration.
Proven experience in Customer, Trade Channel, Promotion, Engagement management including ideation to execution with positive financial and business outcome.
Experience in team management – recruitment, development, task management.
SALARY
Negotiable
OTHER BENEFITS
Festival Bonus
Performance Bonus
Provident Fund
Gratuity
Group Life Insurance and Hospitalization benefit including OPD
Only short-listed candidates will be called for the interview through standard recruitment process. Arla Foods Bangladesh reserves the right to accept or reject any application without assigning any reason whatsoever.
Application Deadline: November 18, 2023
Disclaimers :
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