𝐏𝐚𝐭𝐡𝐚𝐨 is currently seeking a highly driven and passionate individual for the position of 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐫.
The core responsibility of this position will be to support the Marketing Team in the development of new and existing brand propositions, from defining consumer-relevant positioning to planning and implementing support activities. You’ll strategize and lead brand projects, ensure the execution, and drive fact-based decision-making through the provision of market analysis and reports with clear recommendations for action. You’ll need to be a strong self-starter, be willing to take responsibility and enjoy getting things done in a fast-paced environment.
𝐂𝐨𝐫𝐞 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Develop content and direct creative execution to provide a consistent, targeted, and impactful message
• Build and maintain solid partnerships with assigned internal teams to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals
• Contribute to the annual brand planning process
• Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future
• Direct in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects
• Contribute ideas for new programs, researching and recommending innovative branding techniques
• Research and understand key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impact programs within the business and assigned departments
• Provide hands-on advertising support for assigned departments, paying close attention to timelines
• Identify and present opportunities for consistency in messaging and customer experience across channels from offline communication to digital to print
• Develop an understanding of short and long-term department goals and planned initiatives
• Adjust and communicate plan changes as necessary to ensure costs for materials, media, and labor are in line with the sales potential for a specific product or campaign
• Work with leadership to take the pulse of overall business activity to identify cross-marketing opportunities
• Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation
• Set brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives
• Provide reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing campaigns
𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐌𝐞𝐞𝐭:
• At least 5 years of working experience in Brand Marketing or Advertisement
• BBA/MBA degree in Marketing or any other related field
• Demonstrated experience with all types of social media (e.g. Facebook, Twitter, Instagram, etc.) and offline communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Skillset that allows you to coach and drive a team towards objectives
If you are passionate about Brand & Communications, possess the skills we are looking for, and thrive in a collaborative and innovative environment please apply through this link - https://forms.gle/uiARo31afFGdcdeDA
We will be accepting applications till December 10, 2023.